Baby and Infant

Children will love this collection of nursery rhymes with matching sounds and bright illustrations.

Press the buttons to hear instrumental renditions of famous nursery rhymes, as well as short like cows mooing and buses honking. The sounds, along with familiar text of beloved nursery rhymes, enrich the reading experience with a touch of musical magic.

Perfect to read and sing together, this fun sound book will capture the imagination of young readers over and over again.

Includes:

Wheels on the Bus
Old Macdonald Had a Farm
Twinkle Twinkle Little Star
Baa Baa Black Sheep
Hickory Dickory Dock
Nursery Rhyme Sounds – Exciting sounds that correspond to the lyrics of beloved nursery rhymes.
Sturdy Board – This board book is ideal for young hands.
Engaging Lyrics and Illustrations – Bright and fun illustrations on each page complement lyrics to read again and again.

Ages 3+

What sounds do all of the farm animals make? This cute story is all about animals found on the farm, alongside 10 animal sounds.

Teach kids to relate to the story by pressing the corresponding sound buttons, encouraging interaction with the narrative.

A narrative about a farmer's day tending to all of the animals children love to name.
Stable board design with colourful illustrations.
Interactive elements encourage sound recognition and engagement with the text.
Simple and interesting text makes learning fun for young readers, aged 3 years and over.
This product contains cell (button) batteries in a secure panel.

Ages 3+

Under-the-sea exploration is at your baby’s fingertips with Baby Einstein’s Tummy Time Water Mat. Simply fill the center of the play mat with water and inflate the outer rim with air.

During seated play and tummy time, babies can work on muscle development while making the 6 fun floating sea creatures and shapes move under the surface.

Cleanup is easy —just drain the water and air, wipe down the mat, and fold up for storage or travel. Use at home or take along for adventures so your baby can discover the wonder of water and sensory play wherever you go.

Ages 0+

Delight and comfort your baby with the Petite Vous Bella the Bunny Baby Comforter Muslin—perfect for snuggles and thoughtful gifting, even in warmer climates.

Suitable from birth

A wonderfully soft and cuddly gift for infants, the Blossom Farm Lulu lamb is the perfect toy for sensory exploration and development, at home or on the move.

Includes teething parts and different textures and sounds to keep baby interested.

Age 0

A wonderfully soft and cuddly gift for infants, the Blossom Farm Tweet Chick is the perfect toy for sensory exploration and development, at home or on the move.

Includes teething parts and different textures and sounds to keep baby interested.

Age 0+

The set of 3 colourful fruit keys provides a soothing teether with a rubber texture. The soft keys can be clipped onto a bag or pram for convenience.

They clink against each other when jingling, making an exciting rattling. The bright colours of the strawberry, lemon and raspberry make them visually stimulating and the small size makes them easy for little hands to hold.

The different textured nubs on each link make this toy a fantastic soother for teething babies at home or on the go.

Ages 3 months+

Living Nature Cuddly Toys are charming and eco-friendly.  

Crafted with the utmost care, this adorable plush is perfect for little hands to cuddle. Its irresistibly soft and velvety fabric provides the ultimate huggable experience, ensuring endless comfort and companionship.

Suitable from Birth

Children will enjoy learning their first words with this playful book, with touch-and-trace felt elements on every spread. The adorable illustrations reveal vibrant colours and something to learn on each page!

Filled with bright, playful artwork, this book will be perfect to grab children’s attention as they turn each page.

The felt elements encourage interactive play as children read along with each page.
This cute book is great for young ones who are learning their first words.
Featuring tabs to easily identify the sturdy board pages, these Chunky Felt Books are perfect for reading over and over again.

Made with the softest plush fabrics, this cuddly lovey provides gentle comfort and snuggles. Its adorable leaf pattern, topped with the ultra-cute Nate the bear, is sure to capture your baby's attention.

Ages 0+

Create a fun and safe play space for your little one with this amazing sleeping bag style playmat featuring an attached pillow and cover.

This vibrant playmat showcases beloved Disney characters with the print sparking imagination and playtime adventures.

The non-skid backing ensures stability on any surface, providing peace of mind during play. With stylish contrast tan binding, it adds a touch of charm to your nursery or playroom.

Perfect for Kinder, playdates, or just lounging, this playmat is practical and playful, making it an essential addition to your child's world of fun!

Features:
Soft 100% Cotton outer
The velcro tabs ensure easy roll up for home or on the go
Perfect for daycare or Kinder
Simple washing instructions

Dimensions:
117 x 530cm

Recommended for Ages 3-7

Wrap your little one in comfort and style with our Disney Baby Printed Velour Pram Blanket! This cosy blanket features an adorable print of beloved Mickey Mouse, bringing the magic of his adventures to every outing.

The soft velour front is complemented by a solid coral fleece back, providing warmth and a plush feel. Lightweight and easy to carry, this pram blanket is ideal for strolls, picnics, or snuggling at home, making it a must-have for any Disney or Mickey enthusiast!

Dimensions:
76CM X 101CM

These finger crayons are perfect for little hands, easily slipping onto fingers to make drawing effortless and fun. The ergonomic design ensures that even the tiniest artists can grasp and control the crayons with ease, using the pointed tips to create their masterpieces. With six adorable animal designs and 24 colours to choose from, each drawing session becomes an adventure in creativity and learning.

Ages 18months+

The Grow-With-Me Box by PolarB is designed for infants as they begin to explore their surroundings. This set includes toys that encourage reaching, grasping, and crawling, supporting the development of motor skills and coordination. Engaging with these toys also helps to practice recognising people and objects, fostering cognitive growth during this active stage.

Ages 6months+

Filled with exciting activities for little drivers, baby will love to play and discover the Highchair Steering Wheel from the Early Learning Centre brand.

Enjoy fun flashing lights, engine sounds and two happy tunes. Start the engine and let’s go on an adventure. Turn the steering wheel, beep the horn and check your reflection in the side mirror! Steer left or right to see the indicators flash. Attaching easily to most highchair trays or flat surfaces with a suction cup, this fun steering wheel makes waiting for meals much more fun!

Controls are a great way to develop fine motor skills and hand-to-eye coordination while the various features, sounds and lights stimulate a baby’s senses.

Requires: 2x AA batteries (included)
Product dimensions: 17cm (H) x 22cm (W) x 10cm (D)
Ages 6 months+

A board book edition of much-loved actor and radio host Kate Ritchie's debut picture book.

Ages 2+

Get ready for an Aussie surprise with this delightful Jack in the Box toy featuring Kangaroo and her baby Joey. Turn the handle, listen to the music and feel the surprise as mother and baby make a dramatic entrance to everyone's delight! As a bonus, baby kangaroo can be used as a finger puppet too! 

A classic toy now in a Kangaroo & Baby theme. No batteries needed.

Ages 18months+

This charming board book is designed to be enjoyed by children and their caregivers as they are captivated by sweet illustrations of animal friends. Simple text will engage young readers time and time again. Graduating die-cuts lead to a mirror on the final spread that reveals the little reader’s own adorable face, inviting them to become part of the story.

Graduating die-cut pages add an extra element of interaction to keep children entertained and engaged.
Adorably sweet scenes of animals illustrated by Shelley Cox.
Rhyming text to delight the language centres of developing brains.
Board book pages durable enough for little hands.

An adorable Aussie friend that will hop into a little's heart. The design features a little bell that rattles inside to delight, and its lovely long ears provide a soothing place to relieve teething gums. 

The fully enclosed design makes this cutie the perfect addition to bath time or water play.

Made from sustainable natural rubber.

Height: 14.5cm

Suitable from birth

This iconic Aussie animal is koalafied to brighten a baby's playtime. The design features a little bell that rattles inside to delight, and its lovely, large ears provide a soothing place to relieve teething gums. 

The fully enclosed design makes this cutie the perfect addition to bath time or water play.

Made from sustainable natural rubber.

Height: 11.5cm

Safe from birth

This sweet rabbit teether is ideal for little hands to grasp and hold onto. The teether features two different textures, with a smooth front surface and textured on the back to massage your baby's gums while also providing an oral sensory experience that distracts and entertains babies.

With its large soft ears, this teether can be hung anywhere and easily grabbed by your baby. The ears are also detachable for easy washing, ensuring that the teether remains hygienic and safe for your little one to use.

Made from high-quality silicone which is PVC and BPA-free, providing a safe and durable experience through all stages of your baby's teething journey. The Lapinoo Rabbit teether comes in two different colours and is beautifully packaged, making it the perfect gift for any occasion.

All Kaloo toys are French-designed and manufactured to strict quality and safety standards, meeting both European and Australian requirements. Kaloo are dedicated to developing environmentally friendly and sustainable toys and all stuffing used in the production of every Kaloo toy is made from 100% polyester fibres obtained from recycled bottles.

Ages 0+

These mini pop-up books pack a big punch with a surprising pop on every spread!

Little readers will love learning about sea creatures with elements that pop and move each time the page is turned. The simple text and 3D effects of the pops are sure to delight little ones.

Featuring 5 spreads of sturdy board pages with 3D pops on each spread.
A colourful series with vibrant illustrations that kids will love.
Aids early learning concepts, with something new and exciting on every page!

A set of 5 Stacking Cups plus 5 Treasure Coins! Our Ocean Stacking Cups to help your kids explore marine life through sensory play. Stack them up, nest them, hide objects under, texture stamp with sand or playdough...and match the coins with their cup! 

Make bath time a delight scooping and pouring the water. Which ones sink? Which ones float? Can you throw the Treasure Coins into their matching Cups?!

Learn about marine creatures as each cup features a different ocean animal: whales, sharks, turtles, octopuses and crabs! Add the cups to bath time; scoop and pour, sink and float the cups or use them as containers in messy play. 

We love this silicone material so much. It can get wet and will dry perfectly never attracting mould growth. It's durable and ready for boisterous sensory play time or bath adventures!

Ages 9months+

This charming board book is designed to be enjoyed by children and their caregivers as they play a cosy game of Peekaboo. Little ones will be captivated by sweet illustrations of animal friends playing a classic game that kids will instantly recognise. Simple rhyming text will engage young readers time and time again. Graduating die-cuts lead to a mirror on the final spread that reveals the little reader’s own adorable face, inviting them to become part of the story.

Graduating die-cut pages adds an extra element of interaction to keep children entertained and engaged.
Adorably sweet scenes of animals playing Peekabo, illustrated by Shelley Cox.
Rhyming text to delight the language centres of developing brains.
Board book pages that are durable enough to be handled by little hands.

A beautiful, soft and cuddly plush toy.

Machine Washable.

Suitable from Birth

Approx Dimensions: 26 x 31 x 16cm

Discover the magic of music with the Magic Touch Mini Piano from Baby Einstein. 

The Koala Dream Silicone Prism Play Sorter is a sensory toy for children aged 6 months and older. It has a bamboo base and four colorful silicone prisms, including two mirrors and a clear plastic one. This toy promotes shape sorting, color recognition, and visual exploration, enhancing cognitive development and fine motor skills. Made from soft, food-grade silicone, it is safe to hold and easy to clean with a damp cloth.

Ages 6months+

This engaging book is packed with sensory activities designed for babies, making it a wonderful tool for early development. It groups objects by colour, allowing little ones to explore a delightful spectrum while learning to identify and express different emotions. The interactive features, such as crinkly textures, a mirror, and a teether, provide a multi-sensory experience that helps babies develop their senses.

Ages 0+

Get your baby moving with the new Rockin’ Crawling Crab activity toy from Bright Starts! This cute crab plays music and moves around, encouraging your little one to crawl, chase, or dance along.

This toy offers lots of fun while helping to build motor skills. Just press the button on the bright red shell, and watch as the crab takes off—your baby will want to follow! The vibrant colours and fun music provide stimulation as your baby crawls and giggles. 

With built-in sensors, this toy avoids obstacles during playtime. It also has an auto-stop feature that makes the crab stop moving when your baby picks it up. The crab has three sturdy legs on each side (six total) and a balanced bottom to prevent it from tipping over.

3 AAA batteries are included for the try-me function.
Includes an on/off switch.
Dimensions:
15.2H x 24.8W x 11.3L cm

Ages 6months +

Help your little one sleep soundly with Baby Einstein's Sea Dreams Soother Cot Toy. This best-selling cot soother offers over 25 minutes of gentle melodies, soft ocean sounds, and twinkling lights.

The ocean-themed soother easily attaches to cot rails or sits on a bedside table and is safe for babies from birth. It features four customizable modes, including soft lights, serene music, soothing ocean sounds, and gentle swaying characters to help relax babies. The Drift Off function gradually dims lights and softens sounds every 10 minutes to aid sleep. Parents can use a remote control to operate the soother from up to 12 feet away.

Dimensions: 8.7 x 11.9 x 5.22 inches. 

Requires 2 AAA batteries (not included).

Introducing the SensoryTissue Box by Magic Sensory—a fully equipped sensory toy designed to engage and delight your little one! Created with children's developmental needs in mind, this innovative tissue box toy offers a safe and enjoyable way to promote fine motor skills and sensory exploration.

Crafted from the highest quality fabric, our sensory box ensures safety and durability for your precious child. Even during those curious moments of grasping and exploring, you can rest assured that our baby crinkle toys are designed to withstand the rigours of play without easily tearing or wearing out. Additionally, the soft texture of our sensory toy provides comfort and security, creating a soothing experience for your baby.

This tissue box toy comes fully equipped with 13 multi-themed crinkle papers and 8 colourful silk scarves, offering endless opportunities for exploration and discovery. With vibrant colours, crinkly sounds, and pull-along fun, this toy engages young minds and helps foster problem-solving skills and colour-sorting abilities—all while having a blast!

Experience the joy of sensory exploration and fine motor development with the Baby Tissue Box from Magic Sensory, where every crinkle, pull, and playtime moment is filled with wonder and delight!

Ages 6months+

Whether it's attached to high chairs during mealtime or used as a sensory toy in the bath, the Spinning Daisy offers versatile entertainment for your child. Its bright colours and spinning action stimulate sensory exploration and captivate young minds.

Choose from blue, green or red colour combinations to add a touch of sweetness to playtime. Crafted from BPA-free silicone, it is safe for little ones to explore and interact with. Features a strong suction cup to fix the spinner to any smooth surface.

Suitable from Birth

As this table toy spins and swirls, the brightly coloured loops will whip up a visually stimulating experience. See baby focus as he curiously watches the inner ball and loops spin in opposite directions.

Those colourful bands are fun to grab and spin, which will help encourage hand-eye coordination and fine motor skills. The powerful suction cup base keeps the spinner in place whenever you need to entertain your squirmy baby.

Use it as a high chair toy, or toss it in your nappy bag for some travel fun. 

Ages 3months+

*Pull the string, and these three cute animals will waddle together. This helps encourage toddlers to walk while promoting hand-eye coordination, balance, and imagination.*

Ages 18m+

The Very Hungry Caterpillar has sold over 41 million copies worldwide in over 62 languages. In this new lift-flap book, children are asked where the Hungry Caterpillar might be hiding. Is he hiding in the grass? No, that's a chirpy cricket! Is he nibbling the strawberry? No, that's an ant! The lift-flap on every spread lets little readers join in the fun as they search in this fun, interactive take on the beloved children's classic.

Ages 2+ 

Watch your little one's face light up as they discover the joy of building, stacking, and tumbling these delightful Wild Animals Nesting Blocks! This engaging set combines learning with endless fun—perfect for curious toddlers who love hands-on play.

With 10 sturdy cardboard blocks featuring charming wild animal illustrations, children naturally learn to sequence, count, and understand cause-and-effect as they stack their way to an impressive 89 cm tower. The satisfying crash when it topples? Pure magic for developing minds—and they'll want to build it again and again!

Safe, durable, and designed for little hands, these blocks grow with your child's imagination. Whether stacking, sorting, or creating their own adventures, you'll love watching them develop coordination, problem-solving skills, and confidence through play.

Ages1+

The EverEarth Wooden Pounding Bench will keep your little ones occupied for hours. Included is a sturdy wooden mallet to hammer pieces down. Once they are all in as far as they will go, simply flip the bench over and hammer from the other side! The bright colours keep your child’s attention and help build concentration.

Dimensions: Length: 22 cm, Height: 13 cm, Width: 9 cm

Ages 1+

The Wooden Ring Silicone Teether will provide your little one with a safe and effective teething toy.

With its combination of wooden teething rings and soothing silicone, this teether offers both tactile stimulation and comfort.

Cleaning the teether is simple and convenient. The silicone component can be easily wiped clean, while the wooden teething rings can be gently hand-washed as needed.

Choose your design.

Ages 0+